Clairol Vegan conditioning colour is "made with 80% naturally derived ingredients for colour that is kinder to your hair without compromise." I focussed on the 'natural' pureness of the dye in the design of the product launch video - through the clean, minimalist colour scheme and flowing motion the animation.

The footage showcases the pure ingredients and natural looking models to further represent this theme with simple blocks of colour acting as a background for the text.

A simple white frame slides around the frame and acts as a mechanic through which the vibrancy of the hair dye is compared to the less vibrant colour outside. 

See it live here.

Mock up

Inspiration Moodboard

See more

Back to Top