MyCro is a rural co-working space based in Kineton, with a fresh modern outlook. I wanted the logo to communicate the dawning of a new age of co-working spaces, in a rural setting.
My initial ideas trialed a few different concepts:
- A visual depiction of a collection of individuals gathering together in one place
- The 'location' element of the business with a target style logo
- Reference to the 'rural' element of the office with stylised fields
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/f801f863-320f-4db8-86cb-4359888d6b68_rw_1200.jpg?h=ca054ce9e8bed27e270ef6da7128a6c7)
MyCro: "We believe that the #worklocal concept has lots of positives which is why we have developed MyCRO™ – ‘My Company’s Rural Office’ or ‘rural coworking’ if you prefer.
Whether you are a home-worker, a freelancer, a micro or small business owner or just need the flexibility to work in a collaborative, creative but professional environment, MyCRO™ provides you with a conducive workspace on your doorstep."
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/8a8bc662-fb6e-4c0a-8af1-74f2a6607d9d_rw_1200.jpg?h=3a02a2b3ef0ff2e97cead723b9c6928c)
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/b6fc1de9-64a8-4966-94cb-c1c2b2bd4e3e_rw_1920.jpg?h=ba237358727ca5bc96af1f38a99b021a)
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/f7664615-7c83-4c0d-8391-893625198254_rw_1920.jpg?h=6a6ee1dcbdbbcf477fbffa9ec33e04e2)
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/2c7f278c-7699-4e83-82ac-69022ac7296a_rw_1920.jpg?h=0122946656d5cc6fb2db937b23e32ce5)
![](https://cdn.myportfolio.com/e2db88185c34eae95bfc6e9c7893cfcf/d80c8c38-f1d1-4def-929f-bf822342050d_rw_1920.png?h=bb05f57e3f28f2cb71cf10411792e112)
See the logo in action on the MyCRO website.