Pairing drink mixes with life events, we 'mixed up' after work drinks, kitchen karaoke and home happy hour. We also showcased the wide range of Fever Tree flavours, by adding a recipe instructions on how to make the perfect drink.  
We also created timed instagram stories to go out at 5pm on Friday night, to entice viewers to try a Pink Gin & Tonic or Vodka & Mexican Lime Spritz.

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